Built by a golfer.
For golfers who want to improve.

More time to play. Less patience for complexity.

After a career in IT, retirement brought an unexpected gift — time. Time to spend winters in Arizona, time to join a proper golf community, and time to actually take the game seriously instead of just squeezing in a round when life allowed.

So I started playing more. And like most golfers who start playing more, I wanted to get better. Not just play more — improve.

That's when I did what any IT-minded person does: I went looking for the data. I downloaded the apps — the big ones with GPS, leaderboards, smartwatches, game formats, social feeds. I tried them all.

Every app tracked everything. None of them helped.

The apps were impressive. Technically. They had features stacked on features — aerial maps, shot trackers, rangefinders, friends lists, handicap calculators. After a round I'd open my phone and stare at a wall of numbers.

But I couldn't answer the one question that mattered: what do I actually need to work on?

I'd hit a bad round. I knew I'd hit a bad round. The app confirmed it with a hundred data points. What it couldn't tell me was whether my problem was my driver, my irons, my short game, or my putting. Let alone what to do about it.

I was paying for sophisticated data collection with no synthesis. A scoreboard with no coach.

So I built the tool I actually wanted.

Retirement also meant time to explore AI — something I'd watched from the sidelines during my IT career and finally had the runway to dig into properly. I started building. Not a feature-heavy platform. A focused tool that did one thing well: took what happened in a round and told you clearly what it meant.

The coaching engine looks for patterns across your fairways, greens, putts, and shot data — cross-referencing them the way a good coach would. Fairways hit but greens missed? Iron problem, not a driving problem. GIR solid but putting average high? Conversion problem, not a ball-striking one.

It ranks findings by stroke impact and gives you one clear thing to work on before your next round. Not five things. One.

I built it for myself first. Then I started using it every round. Then friends at the club started asking what I was using.

You don't need more data. You need better answers.

My Golf Insights isn't trying to compete with the GPS apps on features. It does less — deliberately. No aerial maps, no social leaderboards, no smartwatch. What it does instead is read your round data and give you the coaching insight buried in it.

It's built for golfers who are serious about improving but don't have a coach watching every swing. Golfers who have tried the big apps and found them impressive but not helpful. Golfers who play regularly, track their rounds, and want to know what's actually holding them back.

If that's you — you're exactly who this was built for.